{"id":2411,"date":"2019-08-30T09:17:53","date_gmt":"2019-08-30T08:17:53","guid":{"rendered":"https:\/\/sevendesign.com.pl\/blog\/?p=2411"},"modified":"2019-08-30T09:21:02","modified_gmt":"2019-08-30T08:21:02","slug":"basecamp-nowe-logo","status":"publish","type":"post","link":"https:\/\/sevendesign.com.pl\/blog\/basecamp-nowe-logo\/","title":{"rendered":"Kiedy minimalizm p\u00f3jdzie za daleko – Basecamp z nowym logo"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css_animation=”bottom-to-top”]Za\u0142o\u017cona w 1999r. prywatna ameryka\u0144ska firma zajmuj\u0105ca si\u0119 tworzeniem aplikacji internetowych, uprzednio znana jako 37signals, postanowi\u0142a zmieni\u0107 swoje do\u015b\u0107 charakterystyczne logo. Basecamp<\/a><\/u> to pierwsza na rynku aplikacja do zarz\u0105dzania projektami. Sw\u00f3j start mia\u0142a w 2004 roku i do dzi\u015b jest liderem i wzorem do na\u015bladowania dla wielu aplikacji konkurencyjnych tego typu. Na t\u0105 chwil\u0119 posiada ona ponad 3 miliony zarejestrowanych u\u017cytkownik\u00f3w. Nowe logo mia\u0142o za zadanie upro\u015bci\u0107 obecne oraz od\u015bwie\u017cy\u0107 wizerunek firmy. Czy si\u0119 uda\u0142o? Sprawd\u017amy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2415″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Do tej pory Basecamp pos\u0142ugiwa\u0142o si\u0119 logo, na kt\u00f3rym zielona, u\u015bmiechaj\u0105ca si\u0119 g\u00f3ra by\u0142a zamkni\u0119ta w b\u0142\u0119kitnej sferze. Pociesznej g\u00f3rce towarzyszy\u0142 bezszeryfowy font stworzony na potrzeby \u00f3wczesnego logotypu. W nowej ods\u0142onie tw\u00f3rcy logo postawili na linearne odwzorowanie kszta\u0142tu po\u0142\u0105czenia g\u00f3ry ze sfer\u0105. Font zosta\u0142 zmieniony na bardzo znany Graphik Semi Bold. I tu pojawia si\u0119 pierwsza rzecz, kt\u00f3ra nie do ko\u0144ca nam si\u0119 podoba. Chodzi mianowicie o korekcj\u0119 kerningu tego fontu, gdzie tw\u00f3rca znacznie zbli\u017cy\u0142 do siebie wszystkie litery, a 'm’ oraz 'p’ zdaj\u0105 si\u0119 „ucieka\u0107” od reszty.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2417″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Najwa\u017cniejsza zmiana, czyli samego sygnetu, r\u00f3wnie\u017c nie do ko\u0144ca przypad\u0142a nam do gustu. Nowy kszta\u0142t pozostawiony sam sobie bardziej przypomina kapelusz papy smerfa albo st\u0142uczone jajko, ani\u017celi g\u00f3r\u0119. Dodatkowo zastosowany kolor \u017c\u00f3\u0142ty, kt\u00f3ry jest od teraz jedynym kolorem towarzysz\u0105cym czarnym tekstom na stronie Basecamp’a, sprawia generalne odczucie aplikacji z zupe\u0142nie innym zastosowaniem ni\u017c faktycznie jest. Nale\u017cy r\u00f3wnie\u017c zauwa\u017cy\u0107, \u017ce do technicznego wykonania nowego kszta\u0142tu, mo\u017cna mie\u0107 zastrze\u017cenia.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2420″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Nowe logo Basecamp to idealny przyk\u0142ad na to, \u017ce mi\u0119dzy dobr\u0105 zmian\u0105 w stron\u0119 minimalizmu, a przedobrzeniem, jest bardzo cienka granica. Nowy znak oraz kolor pewnie i tak przyjm\u0105 si\u0119 w\u015br\u00f3d u\u017cytkownik\u00f3w po jakim\u015b czasie, bo jest na pewno prostszy w odbiorze i zastosowaniu. Niesmak jednak pozosta\u0142, bo u\u015bmiechni\u0119ta g\u00f3ra by\u0142a ciekaw\u0105 form\u0105, kt\u00f3ra by\u0142a fajn\u0105 baz\u0105 do minimalistycznego rebrandingu, a w naszym odczuciu pozosta\u0142o jedynie odwr\u00f3ci\u0107 u\u015bmiech zielonej g\u00f3rce.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_facebook][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css_animation=”bottom-to-top”]Za\u0142o\u017cona w 1999r. prywatna ameryka\u0144ska firma zajmuj\u0105ca si\u0119 tworzeniem aplikacji internetowych, uprzednio znana jako 37signals, postanowi\u0142a zmieni\u0107 swoje do\u015b\u0107 charakterystyczne logo. Basecamp to pierwsza na rynku aplikacja do zarz\u0105dzania projektami. Sw\u00f3j start mia\u0142a w 2004 roku i do dzi\u015b jest liderem i wzorem do na\u015bladowania dla wielu aplikacji konkurencyjnych tego typu. Na t\u0105 chwil\u0119 posiada ona ponad 3 miliony zarejestrowanych u\u017cytkownik\u00f3w. Nowe logo mia\u0142o za zadanie upro\u015bci\u0107 obecne oraz od\u015bwie\u017cy\u0107 wizerunek firmy. Czy si\u0119 uda\u0142o? Sprawd\u017amy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”2415″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Do tej pory Basecamp pos\u0142ugiwa\u0142o si\u0119 logo, na kt\u00f3rym zielona, u\u015bmiechaj\u0105ca si\u0119 g\u00f3ra by\u0142a zamkni\u0119ta w b\u0142\u0119kitnej sferze. Pociesznej g\u00f3rce towarzyszy\u0142 bezszeryfowy […]<\/p>\n","protected":false},"author":3,"featured_media":2413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[58,57],"class_list":["post-2411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-logo"],"yoast_head":"\nKiedy minimalizm p\u00f3jdzie za daleko - Basecamp z nowym logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sevendesign.com.pl\/blog\/basecamp-nowe-logo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiedy minimalizm p\u00f3jdzie za daleko - Basecamp z nowym logo\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css_animation=”bottom-to-top”]Za\u0142o\u017cona w 1999r. prywatna ameryka\u0144ska firma zajmuj\u0105ca si\u0119 tworzeniem aplikacji internetowych, uprzednio znana jako 37signals, postanowi\u0142a zmieni\u0107 swoje do\u015b\u0107 charakterystyczne logo. 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